Hal Pearson is a recognized authority on brand strategy, consensus building and corporate development, whose focus is the creation of sustainable competitive advantage. His experience spans the disciplines of strategy consulting, corporate/brand identity, e-commerce, and advertising; and he has held senior management positions with top firms in each segment. Throughout his career, Mr. Pearson has worked with some of the most sophisticated clients in the most competitive industries. Over the last 25 years, this group has included Xerox, Caltex Petroleum, Fidelity Investments, GE, Procter & Gamble, Tiffany, Apple Computer, Bank of America, Cathay Pacific Airlines, Time Inc., Pepsi Foods, United Airlines International, DuPont and Merrill Lynch.

In 1983, Mr. Pearson's focus evolved from product to corporate strategy. As President and COO of Siegel & Gale, he became responsible for clients’ corporate voice, a concept that encompassed corporate positioning, branding architecture, and the alignment of values, organization, operations, and communication. In addition to broad organizational and strategic expertise, this required the ability to build consensus within multi-national, multi-stakeholder environments.

PlumbPearson was formed in 1986 with an emphasis on positioning companies/products for the future. It used design as a catalyst to articulate consumer tastes and develop new products. Clients included Apple Computer, for whom the firm conceptualized hardware, software, and environments for the Apple Classroom of the Future. 

In 1994, Mr. Pearson joined Landor Associates and became Area Managing Director for Asia Pacific and Japan. There, his perspective grew through exposure to the cross-cultural protocols and consensus building needed to grow brands in the global marketplace. Headquartered in Hong Kong, Mr. Pearson was responsible for 2 major studios and 7 sales/services offices in China, Taiwan, Dubai, India, Singapore, Malaysia, Thailand, Australia, Phillipines, Korea, and Indonesia. Branding services in Asia comprised brand strategy, corporate identity, environmental design, packaging, and naming.

From 1999 to mid 2001, Mr. Pearson was a Partner at e-commerce specialist marchFIRST. There, he was responsible for the management of major projects and for thought leadership in building brands on the Internet. This included the development of value propositions, business models and competitive positions for clients such as HypoVereinsbank, for whom Mr. Pearson developed the strategy, content, and web site for HVB's global foreign exchange e-business.

Before working with C&G Partners, Mr. Pearson was a principal of his own consulting practice providing brand strategy and corporate identity to clients including Bank of America, IBM, Skadden Arps, and Fidelity Investments. Another client was Japanese communications giant Hakuhodo, for whom the firm consulted on international branding trends and product development, usually in the form of executive seminars.