Leslie Hayden Sherr
Business Development and Brand Strategy

Leslie Hayden Sherr is a marketing and communications specialist whose focus is differentiation and positioning for architectural, design and cultural brands and institutions. She joined the firm in 2003, where she has focused on image and communications for such clients as Xerox, Radio Free Europe, MercyCorps, and Amnesty International.

Her past work has included strategy, naming, copywriting, brand voice, speechwriting, and public relations for such clients as Stone Architecture, Material ConneXion; Hoefler & Frere-Jones; Sullivan & Company; Assouline; The 7th Art; FMBranding; and Fountainhead Construction, among others. Her architecture-related project work includes positioning, naming and copywriting for Beacon Court, a luxury mixed-use real estate property designed by Cesar Pelli with interiors by Jacques Grange. A Vornado Real Estate property, Beacon Court includes the New York headquarters for Bloomberg Financial Network and an exclusive 55-story residential tower. A comprehensive property launch resulted in the creation of a positioning, name, sales collateral and print advertising, streetbridge signage, website and video. Other recent Manhattan real estate projects include the sales collateral and websites for Morton Square, The Hubert Townhouses, and 59E57. Leslie also recently completed a repositioning of Playboy magazine, a phenomenon within the history of American publishing that remains the largest men's magazine in circulation.

Leslie is a former Director of Marketing and Communications at the Carbone Smolan Agency whose client roster includes work for such significant cultural institutions as The Louvre, The Jewish Museum, The American Craft Museum, Sotheby's, Christie's and Sesame Workshop, among others. She was also Director of Communications for Desgrippes Gobe Group, an international branding agency whose clients include Coca-Cola, Gillette, Godiva, Ann Taylor and Air France.

Leslie is writes frequently for magazines on topics ranging from annual reports and graphic design to architecture, and is the co-author of "Design for Response: Creative Direct Marketing that Works". Leslie has a Bachelor of Fine Arts from SUNY Purchase and an MA from Parsons School of Design in Critical Writing on Architecture and Design.