Index Corporation
 
With an extreme simplicity, this new identity employs a hexagon that grows out of the Index wordmark to communicate both the strength of the brand and its diversity. The hexagon suggests tradition, and is a traditional Japanese symbol for the family. The hexagon also suggests organic, stable growth, where each “piece” supports the others uniformly and harmoniously. In this way the identity system expresses Index’s aspirations as a growth-oriented company, with an inherent strength suggested by the bold and bright lowercase letters that comprise the wordmark.