Identity

Greenwing, one of Thailand’s largest Honda motorcycle dealerships, is a leader in addressing ways to balance the need for transportation and its effects on nature. The dealership needed a new identity that would signal that Greenwing is more than a place to buy a motorcycle.

The firm created a winged “G” in red and green,  symbolizing the freedom of riding and Greenwing’s environmental leadership. The brand was extended into retail environments, signs, and helmets.