New York State Restaurant Association

For Those Who Serve

An identity celebrating service, for an organization representing some of the greatest restaurateurs in the world. Project image 1 for NYSRA Identity, New York State Restaurant Association

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C&G Partners created a new visual identity, website and ad campaign for the New York State Restaurant Association. For more than 75 years, the NYSRA has served as the voice of and advocate for the state's food industry, representing owners, employees, purveyors and transporters. Working closely with federal and local regulators, the healthcare industry and leading nutritionists, the NYSRA promotes education, higher standards for safety and nutrition, improved working conditions, and highly popular showcases for new approaches and technologies.