A name with two meanings, and a logo with many configurations, for the groundbreaking of a groundbreaking science research lab.
Rockefeller University’s new state-of-the-art Stavros Niarchos Foundation David Rockefeller SNF-DR River Campus spans four blocks with expansive laboratory spaces, beautiful landscaping, and inspiring East River views. Dedication to Discovery, a C&G-coined title for the campus dedication event, developed into a modular and dynamic identity celebrating the color scheme of the campus landscape and iterative process of scientific discovery.