Fresh Project: Visit Appalachia Map

C&G Partners recently debuted a lively, history-filled map to promote tourism (and heady exploring) of the legendary Appalachian Trail for the Appalachian Regional Commission (ARC). It’s a print piece that does more than expected.

The printed piece serves a triple purpose: it is an illustrated brochure that also folds out into a highly detailed map, then flips to become an attention-grabbing poster.