Report from Cannes

As reported

earlier

here in Fresh, partner

Steff Geissbuhler

is serving as President of the Design Lions jury at the

Cannes Lions International Advertising Festival

taking place this week. Steff’s international jury of 15 designers from Portugal, Singapore, Russia, South Africa, UK, Sweden, France, Brazil, Germany, Canada, Malaysia, Italy, India, Japan and the USA arrive bright and early each morning for the judging. (Steff is at the center of the image below.)

A brief report from Steff (don’t worry, no spoilers):

“I’m here as president of the Design Lions Jury at Cannes. It’s the end of the second day of the first round of judging. As president I don’t vote until the fourth day of judging and elimination rounds. The voting is done electronically; each juror has a gadget and each vote is immediately tabulated and registered on a main computer. There is an army of over 300 press people here, hot our trail to find out the winners before the official announcement. The shortlist is immediately revealed after the juries conclude, and the winners are revealed the day after final deliberation.”

The Festival finishes on June 26th. Stay tuned.