SEGD Then and Now with Keith Helmetag

Read Keith Helmetag’s insights on the SEGD blogpost, “Keith Helmetag: Then and Now,” published today. The Studio Partner recounts how the SEGD Global Design Awards have transformed since he was a jury chairperson in 1996 until his recent juror’s panel in 2017. 

“21 years ago, the entries were mostly static signs for individual buildings that were designed primarily by NYC and LA studios. Today, there’s media, signage, exhibits, and place-making in a broad spectrum of scales and sizes, from all over the globe” says Keith who has been at the forefront of experiential design for over four decades and has several SEGD Global Design Awards to his name.