Advancing Landscape Architecture

A fresh look for a professional association that advances landscape architecture through advocacy, communication, education, and fellowship.

This new identity for the NY Chapter of the American Society for Landscape Architecture abstracts urban hardscape and flora motifs to create an appropriate image for an organization that takes on the stewardship, planning, and design of the state’s cultural and natural environments. The brand has evolved from a launch at the Society’s gala and awards ceremonies to a broader graphics program, applied to online newsletters, website and mobile platforms, as well as touchpoint graphics, cards and event brochures.