Gut Cell Atlas

A new print series and visual identity for the Gut Cell Atlas, the epic effort to catalog every cell in the human gut.

Supported by the Helmsley Charitable Trust, the Gut Cell Atlas initiative aims to catalog the many cell types in the small and large intestines. The bold visual identity takes its cues from the unique attributes of the gut tissue and Helmsley’s brand language. The identity is designed to unite all the participants in the Human Cell Atlas consortium under one collective mission.