Fashion Heritage Week

An interactive heritage event, with an app connecting popup storefront displays to define a neighborhood.

C&G Partners collaborated with the Madison Avenue BID as the creative agency for the inaugural Madison Avenue Fashion Heritage Week. Benefiting The Museum at FIT, this multi-platform event featured specially-created exhibitions within the boutique windows of sixteen luxury heritage brands. C&G Partners’ companion mobile app added further dimension to the immersive fashion heritage experience, providing an audio/video tour that depicted each brand’s heritage and descriptions of the inspiration behind the archival works on exhibition. The mobile app featured original videos and commentary by brand ambassadors and by Dr. Valerie Steele, director and chief curator of The Museum at FIT. C&G Partners designed event brand, print collateral, motion graphics, signage and social media.