Identity System

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Many people are surprised to discover there are so many national parks and destinations in and around New York City. In an effort to build public awareness, a distinctive identity program was created. The goal was to develop a memorable graphic system to identify the family of sites while also allowing each location its own unique image. Ultimately, 23 separate wordmarks were created from a whimsical, changing alphabet inspired by the specific features of each place. Designed at Chermayeff & Geismar Inc.

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