New York City Emergency Management publishes a series of public awareness brochures as part of their "Ready New York" campaign, available citywide. The hurricane awareness brochure features a comprehensive map listing various safe areas and relief organizations available to the public, while another details the necessary steps for pet-owning residents to take in order to keep them safe and secure in the event of emergency or evacuation. The firm has been retained by New York City Emergency Management to produce additional brochures since 2006.