A year of printed collateral materials for an association advancing light science and technology worldwide.
Founded in 1916, The Optical Society (OSA) is the leading professional association in optics and photonics. Through world-renowned publications, meetings, and membership programs, OSA provides quality information and inspiring interactions that power achievements in the science of light. To commemorate the organization’s 100th year, C&G Partners was tasked with developing print materials to be paired with centennial traveling exhibit and microsite. Both the membership and industry brochures—created for the Society’s network—were inspired by colors and forms found in the refraction of light rays central to optics and photonics. The project showcases the legacy of OSA in the field of optics and photonics and inspires the application and study of the technology.